{"id":114598,"date":"2025-01-18T11:16:33","date_gmt":"2025-01-18T07:46:33","guid":{"rendered":"https:\/\/eghtesadofanavari.ir\/?p=114598"},"modified":"2025-01-18T11:16:33","modified_gmt":"2025-01-18T07:46:33","slug":"%d8%b1%d9%88%d8%b2%d9%86%d9%88%d8%b4%d8%aa-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-20-%d9%85%d8%b9%d8%b1%d9%81%db%8c-%da%a9%d8%aa%d8%a7%d8%a8-%d9%85%d8%b2%db%8c%d8%aa-%d9%81%d8%b1","status":"publish","type":"post","link":"https:\/\/eghtesadofanavari.ir\/?p=114598","title":{"rendered":"\u0631\u0648\u0632\u0646\u0648\u0634\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 20\/ \u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628: “\u0645\u0632\u06cc\u062a \u0641\u0631\u0648\u0634 \u062f\u06cc\u0644 \u06a9\u0627\u0631\u0646\u06af\u06cc”"},"content":{"rendered":"

\u0641\u0631\u0627\u0645\u0631\u0632 \u062d\u06cc\u062f\u0631\u06cc : (\u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u0627\u0631\u0634\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06af\u0631\u0627\u06cc\u0634 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc)
\n\"\"
\n\u0628\u0627 \u0633\u0644\u0627\u0645
\n\u0639\u0632\u06cc\u0632\u0627\u0646 \u0647\u0645\u0631\u0627\u0647 \u0627\u0632 \u0634\u0645\u0627 \u0628\u0627\u0628\u062a \u0647\u0645\u0631\u0627\u0647\u06cc \u062a\u0648\u0646 \u06a9\u0645\u0627\u0644 \u062a\u0634\u06a9\u0631 \u0631\u0648 \u062f\u0627\u0631\u0645 \u0648 \u062e\u0648\u0627\u0647\u0634 \u0645\u0646 \u0627\u06cc\u0646 \u0647\u0633\u062a \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0628\u0627 \u0647\u0645 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0642\u062f\u0645 \u0628\u0631\u062f\u0627\u0631\u06cc\u0645 \u0646\u0638\u0631\u0627\u062a \u0648 \u0646\u06a9\u0627\u062a \u0633\u0627\u0632\u0646\u062f\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0645\u0627 \u0647\u0645 \u0631\u0627\u0647\u06af\u0634\u0627 \u0628\u0627\u0634\u062f.
\n\u062f\u0631 \u0627\u06cc\u0646 \u0634\u0645\u0627\u0631\u0647 \u0645\u0627 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u062a\u0627 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 “\u0645\u0632\u06cc\u062a \u0641\u0631\u0648\u0634 \u062f\u06cc\u0644 \u06a9\u0627\u0631\u0646\u06af\u06cc” \u0631\u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0648\u0632\u0628\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u0645 \u06a9\u0647 \u0645\u0648\u0631\u062f\u067e\u0633\u0646\u062f\u062a\u0648\u0646 \u0648\u0627\u0642\u0639 \u0628\u0634\u0647 .
\n\u0644\u0637\u0641\u0627 \u0648 \u062e\u0648\u0627\u0647\u0634\u0627 \u0645\u0627 \u0631\u0627 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u0645\u0648\u0646 \u0628\u0627 \u0646\u0638\u0631\u0627\u062a \u0648 \u06a9\u0627\u0645\u0646\u062a \u0647\u0627\u06cc \u062e\u0648\u0628\u062a\u0648\u0646 \u0647\u0645\u0631\u0627\u0647\u06cc \u06a9\u0646\u06cc\u062f .<\/p>\n

\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0645\u0632\u06cc\u062a \u0641\u0631\u0648\u0634
\n1-Sentence-Summary: The Sales Advantage offers a practical guide to acquiring customers, closing sales, and increasing profits by following a series of proven techniques from a corporate coaching course about sales procedures.
\n\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0645\u0632\u06cc\u062a \u0641\u0631\u0648\u0634 \u062f\u0631 \u06cc\u06a9 \u062c\u0645\u0644\u0647: \u06a9\u062a\u0627\u0628 Sales Advantage \u0628\u0627 \u067e\u06cc\u0631\u0648\u06cc \u0627\u0632 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0627\u062b\u0628\u0627\u062a\u200c\u0634\u062f\u0647 \u0631\u0627 \u0627\u0632 \u062f\u0648\u0631\u0647 \u0645\u0631\u0628\u06cc\u06af\u0631\u06cc \u0634\u0631\u06a9\u062a\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u062a\u0627 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u060c \u0641\u0631\u0648\u0634 \u0646\u0647\u0627\u06cc\u06cc \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n

\"\"<\/p>\n

Favorite quote from the author:
\n\u0646\u0642\u0644\u200c\u0642\u0648\u0644 \u0645\u0648\u0631\u062f\u0639\u0644\u0627\u0642\u0647 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647:
\nWorking in sales can be challenging even for the most well-versed individuals in the industry. Customers often end up signing with the competition, luring you for days or months only to stop answering your phone calls, or lose interest for no apparent reason. For this reason, customer retention is one key point in sales.
\n\u06a9\u0627\u0631 \u062f\u0631 \u0628\u062e\u0634 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062d\u062a\u06cc \u0628\u0631\u0627\u06cc \u0645\u0627\u0647\u0631\u062a\u0631\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u062d\u0627\u0636\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0646\u0639\u062a \u0686\u0627\u0644\u0634\u200c\u0628\u0631\u0627\u0646\u06af\u06cc\u0632 \u0628\u0627\u0634\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u0631\u0648\u0632\u0647\u0627 \u06cc\u0627 \u0645\u0627\u0647\u200c\u0647\u0627 \u0634\u0645\u0627 \u0631\u0627 \u0641\u0631\u06cc\u0628 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0628\u0647 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646\u06cc \u062e\u0648\u062f \u067e\u0627\u0633\u062e \u0646\u062f\u0647\u06cc\u062f\u060c \u0638\u0627\u0647\u0631\u0627 \u0628\u062f\u0648\u0646 \u0647\u06cc\u0686 \u062f\u0644\u06cc\u0644\u06cc \u0639\u0644\u0627\u0642\u0647 \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0647\u0645 \u0627\u063a\u0644\u0628 \u0628\u0627 \u0631\u0642\u0628\u0627 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0645\u06cc\u200c\u0628\u0646\u062f\u0646\u062f. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644\u060c \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0628\u062d\u062b \u0641\u0631\u0648\u0634 \u0627\u0633\u062a.<\/p>\n

\"\"<\/p>\n

However, to get there, your potential customers have to like you in the first place. Otherwise, you\u2019re not even near closing a deal. Then, there are other variables to consider, all of which we\u2019ll explore by analyzing The Sales Advantage by Dale Carnegie and the lessons of the famous writer and communication expert Dale Carnegie in the lines below.
\n\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u062f\u0631 \u0648\u0647\u0644\u0647 \u0627\u0648\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0648\u0633\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u062f\u0631 \u063a\u06cc\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a\u060c \u0634\u0645\u0627 \u062d\u062a\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 \u0628\u0633\u062a\u0646 \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u0647\u0645 \u0646\u06cc\u0633\u062a\u06cc\u062f. \u067e\u0633 \u0627\u0632 \u0622\u0646 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0646\u06cc\u0632 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u0646\u062f\u060c \u06a9\u0647 \u0647\u0645\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u062a\u0627\u0628 \u0645\u0632\u06cc\u062a \u0641\u0631\u0648\u0634 \u0627\u062b\u0631 \u062f\u06cc\u0644 \u06a9\u0627\u0631\u0646\u06af\u06cc \u0648 \u062f\u0631\u0633\u200c\u0647\u0627\u06cc \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062a\u062e\u0635\u0635 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639\u0631\u0648\u0641 \u062f\u06cc\u0644 \u06a9\u0627\u0631\u0646\u06af\u06cc\u060c \u062f\u0631 \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0628\u0631\u0631\u0633\u06cc \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f.
\n\u062f\u0631\u0633 \u06f1: \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u0645\u0648\u0641\u0642 \u062d\u062a\u06cc \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0647 \u0634\u0645\u0627 \u0634\u0645\u0627\u0631\u0647 \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0634\u0631\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f<\/p>\n

\"\"<\/p>\n

A good salesman knows that a good pitch starts before one even dials the number, so a pre-approach strategy is crucial. To avoid having your prospect cut you off within the first seconds of your phone call, you may want to change your introduction.
\n\u06cc\u06a9 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u062e\u0648\u0628 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u06a9\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062e\u0648\u0628 \u062d\u062a\u06cc \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0647 \u0641\u0631\u062f \u0634\u0645\u0627\u0631\u0647 \u0631\u0627 \u0628\u06af\u06cc\u0631\u062f\u060c \u0634\u0631\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f\u061b \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062f\u0627\u0634\u062a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u067e\u06cc\u0634 \u0627\u0632 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0633\u06cc\u0627\u0631 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0642\u0637\u0639 \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u062b\u0627\u0646\u06cc\u0647\u200c\u0647\u0627\u06cc \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc\u060c \u0646\u062d\u0648\u0647 \u0645\u0639\u0631\u0641\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f.
\nInstead of talking about your product features straight away, start with addressing your prospect by their name or preferred alias. Knowing your potential customer well before you introduce yourself can help them familiarize themselves with you more easily.
\n\u0628\u0647 \u062c\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0647 \u0641\u0648\u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f \u0635\u062d\u0628\u062a \u06a9\u0646\u06cc\u062f\u060c \u0635\u062d\u0628\u062a\u062a\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0627\u0634\u0627\u0631\u0647 \u0628\u0647 \u0646\u0627\u0645 \u06cc\u0627 \u0646\u0627\u0645 \u0645\u0633\u062a\u0639\u0627\u0631 \u062a\u0631\u062c\u06cc\u062d\u06cc \u0645\u062e\u0627\u0637\u0628 \u062e\u0648\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f. \u0634\u0646\u0627\u062e\u062a \u06a9\u0627\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0647 \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0627 \u0634\u0645\u0627 \u0622\u0634\u0646\u0627 \u0634\u0648\u0646\u062f.<\/p>\n

\"\"<\/p>\n

When you\u2019ve established a connection, present your interlocutor with the solution you\u2019re offering. Rather than pitching a product, try to promote a solution to their struggle. Be specific when talking about ways through which they can benefit from your offering.
\n\u0648\u0642\u062a\u06cc \u062f\u0631 \u062d\u0627\u0644 \u0627\u0631\u062a\u0628\u0627\u0637 \u0633\u0627\u062e\u062a\u0646 \u0647\u0633\u062a\u06cc\u062f\u060c \u0631\u0627\u0647\u200c\u062d\u0644\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0631\u06cc\u062f\u060c \u0628\u0647 \u0645\u062e\u0627\u0637\u0628 \u0647\u0645\u200c\u0635\u062d\u0628\u062a \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f. \u0628\u0647 \u062c\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u0635\u0648\u0644\u060c \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0631\u0627\u0647\u200c\u062d\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u06a9\u0644 \u0622\u0646\u200c\u0647\u0627 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u06cc\u062f. \u0647\u0646\u06af\u0627\u0645 \u0635\u062d\u0628\u062a \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0627\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0634\u0645\u0627 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u0646\u062f\u060c \u0648\u0627\u0636\u062d \u0628\u0627\u0634\u06cc\u062f.
\nNext, address the competition, and place yourself above them. What is it that makes you better and should make the person choose your product? The last step is to find out if the prospect is the decision-maker in the company, or if they can redirect you towards that person.
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\u0627\u0642\u062a\u0635\u0627\u062f \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc<\/p>\n","protected":false},"excerpt":{"rendered":"

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